Wednesday, May 22, 2019
Marketing Mix Report Essay
Braaap is an Australian company which operates as well in regular army producing dirty bikes for all ages and gender. It is a company that provides goodness conditions for the consumer buying their bikes with stores located around the country and online options to choose the best way to obtain a bike. The principal(prenominal) characteristic of Braaaps is to transmit products for dirty bikes with the highest quality in the sphere. The brand is known across Australia as the biggest store online in the market. Connected with partners around the world that provide to them the necessary support to develop their new products.In the Braaaps store, the costumer can buy equipments from the best brands around the world which multiply the chassis of choices for everyone. By the way, the prices are not low another(prenominal)wise they could not offer a highest quality in their products. However, Braaap has a unique promotion that reconciles the difference in this market, Braaaps is the o nly store which provides a lifetime warranty for their customers. If we think that this sport has a very high risk, this kind of promotion is very good for their image in the market. Braaap has created their image through many kind of events which involve motorcycle, sometimes sponsoring athletics or tournaments around the world. Also they produce a record monthly to keep their clients aware about what is changing or the market news.Most of the Braaaps clients are young people between 20 to 35, oddly mans, due to the practice of that sport. Anyway, they are laborious to get more attention from woman and child. Braaaps offer a program to learn how to ride and other events to entrencher the customer that might not like this sport or lifestyle. Braaaps stores have segmented their business since they were just an online store with few equipments and brands. Beyond sell part of motorcycles, Braaad starts to sell cloths and all equipments from many different brands. This action expand ed the business and increased the profitability. A huge variety of equipments, not just parts of motorcycles except cloths and accessories from many different brands are an important turnaround of Braaaps business. Even if the prices are high, does not matter because the quality, design, options and a reliable brand make the difference in the market.Braaaps cover whole Australia and export for other countries around the world, their onlinestore is well viewed for everybody and their promotions are always very effective. The marketing assortment is open their eyes for business and they are trying to leave the equipments more accessible for all public otherwise the competitors are growing up rapidly and getting a good slide of the motorcycles customers. The clients like when the company has a nice reputation in the market and when that brand is strive in the events between sport, media and entertainment. It makes the public remember their brand as a good position which care about their lifestyle. Also the clients would like to get liberal access to store to solve their enquires, and keep clear the information and services between company and customer.One of the innovations at braaap is the Launch of the braaap silent. Braaap is one of the first flatulence based motorcycle manufacture to launch an electric powered bike off the production line. It means that Braaaps stores are trying to find a way out of the saturated market and at the same time renew the concept of motorcycles around the world. For while, it is just available in Australia and USA but it will be everywhere soon. In conclusion, Braaaps business is given more attention for the price due to the knowledge that price could influence instanter in the other points of the marketing mix. The lower price is always a good option but in this case would not be a good position if we consider that Braaap works with best brand around the world and offer only highest quality products. It is recommended that Braaads store keeps working well, trying to get the best for their clients and always investing in new products and partners which will make them stronger than ever.