GEICO Culture: Nicely’s approach to the Four Functions of Management

In the mid-1930s, at the height of the Great Depression, there werent many people with the foresight and courage to start up a new company. Yet the husband and wife team of social lion and Lillian Goodwin were up to the ch onlyenge. Confident that he could create a successful auto indemnification business by marketing directly to carefully targeted customer groups, Leo Goodwin hammered out a business plan during his early biography in Texas. In 1936, he put that plan into action, pee-peeing the G everyplacenment Employees insurance policy Companythe company known and loved today as GEICO. some people realize that GEICO was initially targeted to federal employees and certain categories of enlisted military officers. From the 1960s to the early 90s GEICO had other CEOs in place but it was not until 1993 that the company began to change as a whole. In 1993, Olza Tony Nicely was named GEICOs new chairman, president and CEO, and worked to expand the customer rear end through a new four-company strategy. Along with it came an increased advertising work out which propelled GEICO toward much higher national visibility.In all successful corporations prep is essential. Planning is the first and most important step in the fulfill of successfully managing a corporation. Planning activities determine an organizations objectives and establish appropriate strategies for achieving them. The organizing, controlling, and laddering functions of solicitude are all derived from planning. All members of management in any organization moldiness plan. Through plans managers are competent to communicate their expectations and strategic plans to achieve bodied mission.Tony Nicely, GEICOs CEO understands the sizeableness of planning. Nicely is very involved in the planning process and be abreast of the corporate business stance as well as how distributively functional department plans to achieve corporate goals. Nicely meets with aggrandisement management to develop pla ns for the upcoming year. The decisions and plans made by top take management are communicated to mid-level management in the form of business level plans. Mid-level management is responsible for creating functional level plans where.The use of this systematic cost to planning ensures that each level of the hierarchy within an organization understands the corporate mission and their role in achieving it. GEICOs planning is centered most its 7 operating principles * Respect Respect, support and provide opportunity for all associates. * Service Be fanatics for outstanding customer service. * Low-Cost Be the low-priced provider. * Integrity Operate with uncompromising integrity. * Discipline Maintain a check balance sheet. Profitable Growth Make an underwriting profit while achieving optimum growth. * Invest Invest for total return. Organizing The second function of management is organization. We pick up to organize everything we need in golf club to achieve our goal. We need to set people who will work on that project and we need to make headway resources which we need to reach our goal. Once we organize everything we can move to the third function of four functions of management. Creates a structure of task and authority relationships that supports proficiency of organizational goals.Organizing is the process of structuring both human and physical resources to accomplish organizational objectives. Thus, organizing involves dividing tasks into jobs, delegating authority, determing the appropriate bases for departmentalizing hoibsm and deciding the optimum numbers of jobs in each department. Leading The third function is directing or leading. We need to lead people to use the resources we prepared in the second function. Leading is belike the hardest function of all four.We need to know our people in order to lead them correctly Controlling The last function is controlling. This one is as any other of the four functions of management very important. W e first must explain what controlling actually is. This is not just controlling over workers as one might think, this is also the controlling of your programs and your goal consummation at the end. This last function enables us to improve our skills and process in future by correcting errors that happened during this cycle.