Dutch Economic, Social and Technological Environments

2.1 frugal environs\n2.1.1 Economic environment translation\nThe economy pertains to the income, expenditures and resources that affect the monetary value of running a furrow or household, such as, gross domestic product, churn force and unemployment rate (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and impacts\nNetherlands is a small, sloshed trading nation. With the friendly socialisation facts in Netherlands, the nation GDP is ranked 23rd at purchase power parity. Households income is at an average of 45,820 Euros (EUR). There be nearly 2.5% household got last(a) income and with 10% highest is around 22.9% in the whole population (Central intelligence activity Agency, 2012). Therefore, instead of targeting all the market, Australia should focusing on those 22.9% high income heap (3.08 million people) to direct their merchandising activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it lessen 0.3% ( Central Intelligence Agency, 2012).\nWith this fact, the people got put-on in Netherlands more than forrader also the average of the income impart increase. It will have certain(p) spending power and for Australia cable organization got chances to create the market in Netherlands that will make the profit. Furthermore, Australia ancestry needs to think almost the high foreign permute for the business with the 0.7107 Euros (EUR) per US sawhorse in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to think about the price that with the high change over to Australia dollar.\n\n2.2 complaisant shade\n2.2.1 kindly culture definition\nThe social forces of the environment include the demographic characteristics of the population such as ethnic group, language and its value. Changes in these forces can have a dramatic impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture is necessary for the business that develops in a foreign country. Australia ha...