Case Study - Johnson & Johnson

Case Study - Johnson and JohnsonIn 1982 Johnson and Johnson, the pharmaceutical federation that makes acetaminophen denote a nationwide abandon of acetaminophen; they recalled 31 one million million bottles, which resulted in a loss of 100 million dollars. This recall was standby to the death of seven plenty in the kale ch angstrom unitaign after using Tylenol. An investigation reveled the poisoning were be to be that of an orthogonal source. The Tylenol was contaminated with cyanide from an outside source. Johnson and Johnsons solvent to the poisonings was to face the public, take responsibility, and attempt to regain the marketplace. Johnson and Johnson began a abundant c group Aaign, doling out coupons, and redesigning the package to be tamper-resistant. Because Johnson and Johnson took a location and vowed to not only value the consumer but also to protect the employees and the shareholders Johnson and Johnson has been fitted to rebuild their reputation and had reg ained the majority of the marketplace by the mid-80 (Nelson & Trevino, 2004). Ethical ProblemsIn September of 1982 Johnson and Johnson?s product Tylenol was tampered with and was join with cyanide. The publicity these poisonings received created a nationwide panic and the high society received thousands of anxious phone calls. Hospitals in the affected flying field of force also received an influx of frightened people who aspect they may have been poisoned by the affected medicine.

Johnson and Johnson responded by instantaneously pulling the affected medicine from shelves. They also may several(prenominal ) statements to the public, warning people n! ot to use any Tylenol products. The company also sent thousands of messages to doctors, hospitals and pharmacists recalling the medicine and explaining what happened. Additionally, the company took an curiously proactive role in addressing the media and keeping the public informed. This sequent would lead Johnson and Johnson to develop tamper resistant packing that would... If you reliance to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper