Southwest Airlines Case Discussion Bullet Points Matt fiddle around Cohort 3 & strapper; September, 8 2008 & interpolate; & doodly-squat; & strapper; What does it lodge in to make money in this industry? o Airline industry extremely sensitive to disparage Intense price competition between airlines o soften fixed cost in the industry This makes efficiency actually important What is the SWA schema? o Simplify operations This leads to join on efficiency o Low cost structure Short-haul corrupt Productivity of the SWA workforce & dirt; Pilots despatch bags, flight attendants checking passengers in. & damn; 81 employees per aircraft for SWA o United: 157 o American: 152 o Point-to-point strategy Using less congested airports improves efficiency Shorter obsession time, higher equipment use. o Use one type of fuel-efficient aircraft Improves efficiency, lowers be What are the tasks that are critical to implementing the strategy? What does it take to release their strategy? o People: Their workforce must be highly efficient. Efficiency comes from collective group buy-in into the goals of the company. & pig bed; SWA does this by creating a family tune, along with profit incentives (stock options). o Culture Family melodic phrase creates group buy-in.
o Systems Training and recruiting are key • Current employees are involved in the hiring and training processes, which helps take over SWA’s cultural values and norms in rude(a) employees. why is SWA a success? o Efficie nt and fatty workforce o Workforce is bough! t into the company’s goals This reduces restriction disputes, demands on pay raises, etc. o Human Resources strategy that is non easily imitable – workforce turns into a sustainable competitive accrue within the low-cost carrier industry. • • • What happened to People Express? o It was bought up by loading dock Ferguson and Frank Lorenzo after is failed in...If you want to get a wide essay, order it on our website: OrderCustomPaper.com
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