Memo

MEMOFrom : merchandise ManagerTo : Marketing TeamDate : twenty-second March 2007Subject : Communication Strategies and promotional Mix for College StudentsReaching Targeted College StudentsOur organization passing depends on volunteer shaving in to ensure that our aims be strikeed . College students be a fraction of the population that frequently acquired immune deficiency syndrome us in such(prenominal)(prenominal) activitiesCommunication ObjectivesThe promotional objectives set should be in line with our merged objectives (Heifer world-wide Web spot . Our promotional plan is not only to allow a meat but to put up action by these students to patron (Bellis MPromotion MixThe ideal promotional techniques that stick out maximum tally to college students atomic number 18 advertising and public dealings . Advertising forget reach students on a circumstances scale . The reconcile forte that should be used is adverts on college magazines (Kotler. et al 1999 ,793-795 . The message should listen to touch the hearth of these students . A picture of the populate we are aiding can help in this respectThe public relations think can take the stress of presentations conducted on the college exposit during the chew the fat hours .

Such presentations should also be clear and persuasiveThe get playscript of both promotion mediums is to earn kindness in students by highlighting the difficulties such persons playact and how we can alleviate such burden through our helpReferencesHeifer world-wide . Heifer s Mission to End thirst (on line gettable from hypertext give protocol /www .heifer .org /site /c .edJRKQNiFiG /b .201465 /k .CECD /Mission_and_His tory .htm (Accessed twenty-second March 2007Bellis M . Marketing Plan for the nonsymbiotic Vendor (on line . Available from http /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing indorsement European Edition . hood of the United Kingdom : prentice Hall (1999PAGEPAGE 2 of 2...If you wishing to get a encompassing essay, order it on our website: Ordercustompaper.com

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