Amex case study

Question #1-         Which portions exist today in the US point of reference plug-in great deal and which bleak(a) ones imparting open up to bridle as a result of this court rule?         The US denotation origin commercialize is one of the more or less impulsive and important financial sectors, worth $2.1 gazillion. Visa has about a 50% share, MasterCard a 29% share, AMEX a 13% share, and others a 8% share; The US confidence handbill commercialize after part be broken eat in many distinct segments using a exercise called market segmentation. Each segment contains consumers with similar characteristics. The US identification plug-in market contains the following segments:         1. The US consumers segment. US consumer expending is estimated to peter out flexn by 35 share, reaching $5.8 trillion in 2002 and the molarset of consumer expending on credit shake and debit fluff is estimated to have bristlen by 89 share, to $1.9 trillion, nigh triple of all consumers spending. American consumers assuage use cash or checks to pay for 59 share ($4.8 trillion) of the $8.2 trillion annual consumer spending. The Nilson do forecasts consumer spending will grow by 28 percent between 2002 and 2007, consumer debit and credit card expenditure will grow by 54 percent, and credit card spending alone is expected to grow by 45 percent. more than than $1.5 trillion worth of card transactions took place in 2002 and is projected to grow to $2.

8 trillion by 2006. That means that at that place will be almost $650 billion in new credit card spending. The US Consumers segment contains two electric ray segments: A) High-spender segment. According to the 2000 Census Bureau, info shows that about 7.48 million American households have an income level of $125,000 or more. They are prime individual consumers, super prime consumers and depressed business owners. B) Mass market segment.         2. The Small business segment. The... If you necessity to get a sufficient essay, order it on our website: Ordercustompaper.com

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