MARKETING ASSIGNMENT #1 PRODUCT: THE RIO RIOT (A 20GIGABYTE MP3 PLAYER) Â Â Â Â Â Â Â Â The Rio belly out laugh is an MP3 player that is intentional to brook well-nigh 4000 songs (20 Gigabytes of melody). It is construct by Sonicblue. Sonicblue is a fellowship that owns Rio (which creates MP3 players), replay TV (which is a digital video rec mold, desire Tivo) and Escient (which develops and market places spic-and-span digital point of intersection products). Sonicblue is a good manufacturing business for the Rio shriek beca design they have yet created separate technologically progress products (like replay TV) and understand what of necessity to be done to describe the Rio bacchanal a head made and easy to use product. Â Â Â Â Â Â Â Â The Rio screeching net be found in almost electronic goods stores (like Future Shop, vanquish Buy and Radio Shack). It loafer also be purchased promptly from Rios online store, which is set(p) at their website. The Rio binge is often located in spite of appearance the same aisle or posture of another(prenominal) music devices and MP3 players. Rio makes sure that their MP3 players are located at the same places as other MP3 players so that battalion can see their products up to now if they were looking for a diverse player. Â Â Â Â Â Â Â Â The Rio Riot uses several promotions to market their product. The price of the Rio Riot ($275) is about half(prenominal) the price of the IPod, which is the MP3 player that is Rios biggest competition.
By their being such a large price difference, flock might be more(prenominal) interested in buy the Rio Riot even though the IPod is better known and more popular. The Rio Riot also comes with a coupon, which gives a discount on the purchase of any other Rio product. This encourages customer loyalty to Rio and parallel purchases. Â Â Â Â Â Â Â Â The packaging the Rio Riot comes in is somewhat basic. It comes in... Very detailed and I think this would be super useful to anyone who is considering, or would potentially buy this product. Personally I dont like the Rio players, and my iPod satisfies me enough. If you want to sterilize a full essay, sight it on our website: Ordercustompaper.com
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